Former New Zealand Prime Minister Helps Rescue Maternal Health Program for Conflict Zones

When funding cuts threatened a lifesaving initiative to reduce maternal deaths from postpartum hemorrhage in conflict zones, Jacinda Ardern’s Matariki Fund stepped in to ensure the work could continue in South Sudan and Burkina Faso.

In some of the world’s most dangerous places to give birth, a coalition of humanitarian organizations is launching a program to prevent one of the leading causes of maternal death: postpartum hemorrhage, the excessive bleeding that can occur after childbirth. The Safer Births in Crises initiative, led by the International Rescue Committee (IRC) in partnership with International Medical Corps, Jhpiego, and the United Nations Population Fund, will bring proven interventions to women in South Sudan and Burkina Faso.

Jacinda Ardern (By Adam Chitayat)

Postpartum hemorrhage affects 14 million women annually and kills 70,000, primarily in low-income countries. Nearly 80 percent of these deaths occur in low- and middle-income countries, with sub-Saharan Africa and South Asia bearing the greatest burden.

The program was originally planned for seven countries with a $10 million budget. When funding was reduced, former New Zealand Prime Minister Jacinda Ardern stepped in through the Matariki Fund for Women to rescue part of the initiative. The project will now operate in two countries with $4 million in funding.

For aid workers who had watched the program’s future become uncertain, Ardern’s involvement was transformative. “It was a moment of believing that there was going to be light at the end of the tunnel,” said Elaine Scudder, a maternal and newborn health advisor for the IRC, speaking to The Independent.

Kadra Noor Abdullahi

The need is acute. In South Sudan, one of the world’s newest nations, years of conflict and climate change have weakened the health system. Kadra Noor Abdullahi, the IRC’s maternal and child health coordinator for the country, told The Independent that only half the population has access to a health facility, and 80 percent of women give birth without a midwife or doctor present.

In hard-to-reach regions of Burkina Faso, nearly 30,000 pregnant women have lost access to prenatal care, according to the IRC.

The initiative will test an approach that includes using a plastic blood-collection drape to measure blood loss and identify dangerous hemorrhaging more quickly. Women will then receive a bundle of drugs and treatments simultaneously. A 2023 study found this combined approach reduced severe bleeding, surgeries, and deaths by 60 percent. The coalition will also test providing women with misoprostol to take home in case they cannot reach a hospital to give birth.

A Simple Tool, Proven Results

The blood-collection drape at the center of this initiative represents years of work to address postpartum hemorrhage globally. The Gates Foundation has highlighted the E-MOTIVE protocol, a set of best practices developed through studies in African countries with high maternal mortality rates.

The protocol emphasizes early detection as the critical first step. In busy maternity wards, particularly in low-resource settings, it can be difficult for health workers to know when blood loss crosses a dangerous threshold. The drape funnels blood into a V-shaped plastic bag with measurement markings, providing real-time readings without guesswork.

Dr. Polycarp Oyoo

Dr. Polycarp Oyoo, who works at Kenya’s International Center for Reproductive Health training doctors and nurses in emergency maternal care, has seen the results firsthand. “We’ve seen a staggering 60% reduction in severe bleeding” in clinics using the E-MOTIVE approach, he stated in a Gates Foundation post. His training has reached nearly half the counties in Kenya, and those he has trained have gone on to train others.

“No [mother] deserves to die while giving birth,” Dr. Oyoo said. “[Birth is] a process that gives life and it shouldn’t result in death.”


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